(Senior) CRM Marketing Manager (m/f/d)
Your responsibilities:
- You are fully responsible for CRM, from strategic development to the creation and dispatch of newsletters
- You design CRM campaigns, implement them and automate all touchpoints along the customer journey
- You further develop existing communication channels and also examine the potential of new channels, e.g. WhatsApp, SMS
- You create data-driven analyses, monitor KPIs, use A/B testing and derive recommendations to increase sales
- You develop and implement personalisation and segmentation concepts