Head of Paid Media (m/f/d) in Stuttgart at Neuffer
Your responsibilities:
- Responsibility for the paid media marketing of our international shops and websites
- Development of suitable online marketing strategies and derivation and implementation of relevant measures for paid media
- Expansion, implementation and permanent optimisation of all SEA campaigns (Google Ads, Bing)
- A/B testing of ad texts, landing pages and evaluation on a regular basis
- Budget responsibility and control of the shops in compliance with defined KPIs and regular reporting
- Strategy development and expansion of paid media marketing (retargeting, TV, video, paid social, Amazon Ads, Ebay Ads, etc.)
- Management and coordination of third-party service providers
- Responsibility for the paid media marketing of our international shops and websites