Online Marketing Manager Paid Media (m/f/d) in Stuttgart at Neuffer
Your responsibilities:
- Strategic excellence: The independent conception, implementation, management and continuous development of our paid media campaigns (focus on SEA, paid social & affiliate marketing) with the clear goal of maximising our KPIs such as revenue and ROAS
- Data-driven growth: conducting in-depth analyses and transforming complex data into actionable insights to identify untapped potential and open up new growth paths
- Competitive insights: Actively monitoring competitive activity and market trends (impression shares, adverts, landing pages etc.) to identify potential and secure our competitive advantage
- Budget management: Confident control and optimisation of budgets based on our ROAS and margin targets
- Product launches & internationalisation: Setting up and implementing effective SEA setups for the successful launch of new products and scaling our activities in 7 international markets
- Innovation: Evaluating new technologies, tools and platforms in the paid media sector and deriving innovative approaches to continuously improve our performance Translated with DeepL.com (free version)